The blog
Notes from the operator's desk.
Working notes on digital strategy, SEO, AEO, and shipping web work with agentic coding. Written for founders and marketing teams who want the operator's answer, not the agency's.
- 2026-05-12 · 6 min read
What agentic coding actually changes for founders
Agentic coding compresses the gap between a decision and a live page. Here is what that means for how founders should plan, staff, and buy web work in 2026.
Read → - 2026-06-04 · 7 min read
AEO vs SEO in 2026: what to structure on your site
Answer engines like Google AI Overviews, ChatGPT, and Perplexity are quoting websites directly. Here is what to change on your pages so they are the ones being quoted.
Read → - 2026-06-28 · 5 min read
How I evaluate a marketing stack in two hours
A repeatable checklist for auditing a founder's marketing stack in a single call: what to look at, what to ignore, and what to change first.
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