Quick Answer: Effective management of social media requires treating it as a direct revenue channel, not a brand awareness tool. You need one primary platform aligned with your customer’s buying journey, a documented 90-day content plan focused on conversion, and a weekly review of three metrics: traffic-to-lead rate, cost per qualified lead, and customer feedback. Stop posting everywhere and start…

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    Quick Answer: Planning a content calendar that works is a 3-step process: start with a single, measurable business goal, reverse-engineer the 4-5 key content themes that…

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