Author: vasi@abdulvasi.me

Quick Answer: A real strategy for crisis communication is a pre-built, living system, not a reactive press release. You need a dedicated, cross-functional team identified now, a single source of truth for approved messaging, and a clear decision-tree for escalating issues. The goal is to have your first public statement ready within 90 minutes of a crisis breaking, not in 48 hours after the narrative is set against you. You’re reading this because you know it’s not a matter of if, but when. A product recall, a data breach, a viral social media firestorm. Your stomach drops, the phone starts…

Quick Answer: A proper setup for virtual products is not about uploading a file and setting a price. It’s a 3-part system: packaging the intangible into a tangible experience, building a delivery and access system that feels premium, and creating a sales page that overcomes the unique skepticism digital goods face. Done right, this foundational work can be completed in 2-3 days and directly determines your conversion rate and perceived value. Look, you have a great digital product. An ebook, a course, a template pack, a piece of software. You’re excited to get it out there and start making sales.…

Quick Answer: The implementation of unit testing is about verifying the smallest, isolated parts of your code work as intended, before they’re integrated. You start by writing a failing test for a single function, then write the minimal code to pass it, and finally refactor. A sustainable practice means writing tests for new features immediately, not retrofitting them later, and aiming for 70-80% coverage on critical logic, not 100% everywhere. You know the feeling. You’ve just shipped a new feature, and an email pings in. A bug. A simple one. You trace it back to a helper function you wrote…

Quick Answer: Running an ethical business means building your company’s foundation on fairness, transparency, and respect for all stakeholders—your customers, team, suppliers, and community. It’s not a separate initiative but the core operating system for every decision, from how you plan and fund your venture to how you build your team and market your product. Ethical practices are the most sustainable path to long-term success, turning trust into your greatest competitive advantage. I was talking with a founder last week who was facing a tough choice. They had a chance to secure a major contract by slightly overstating their capabilities,…

Quick Answer: A real media relations plan is a 90-day operational document, not a vague annual wishlist. It starts with a single, measurable business objective—like generating 15 qualified sales leads from Tier 1 coverage—and works backward to define the story, the right 10-15 journalists, and the specific outreach cadence. The plan is useless if it doesn’t directly connect media activity to a revenue or growth metric you already track. You’re probably thinking about planning for media relations the wrong way. I see it all the time. A founder or a new CMO comes to me with a folder labeled “PR…

Quick Answer: The development of configurable products is a 4-6 month process that starts with mapping your supply chain, not designing the interface. The core challenge is managing backend complexity—like inventory for 10,000+ unique SKUs—while creating a frontend experience that feels simple. Most projects fail because they focus on flashy 3D visuals before solving the foundational data and logistics problems. Look, I get the appeal. You see a customer designing their own sneaker or configuring a high-end office chair online, and you think, “That’s what we need.” It feels like the ultimate customer experience and a surefire way to increase…

Quick Answer: To set up test automation as a beginner in 2026, start with a single, critical user journey—like a login or checkout flow—and automate that end-to-end using a low-code tool like Playwright or Cypress. You can have a basic, working framework in about two weeks by focusing on maintainability from day one, not on the number of tests. The goal is a system that runs reliably with every code change, not a trophy suite of 500 fragile scripts. You’re staring at a codebase that’s growing, and that sinking feeling hits: manual testing is becoming impossible. Every new feature feels…

Quick Answer: Leading a company with strong values means making every decision, from hiring to spending, through the filter of a clear, shared purpose. It’s not about a poster on the wall; it’s about building a business where your core beliefs dictate your strategy, shape your team, and earn customer trust. This kind of leadership turns values from abstract ideas into your company’s most practical and durable competitive advantage. I was talking to a founder last week who was facing a choice that keeps many of us up at night. They had a chance to land a big client, but…

Quick Answer: A winning strategy for PR development starts by flipping the script: it’s not about chasing press releases, but about building a system that consistently attracts the right audience. You need a documented 90-day plan focused on 2-3 core narratives, built on deep audience insight, with clear metrics tied to business goals like lead quality or investor interest, not just vanity clips. You are probably thinking about PR all wrong. I know this because for 25 years, I have sat across from founders and CMOs who slide a budget across the table and ask, “How do we get into…

Quick Answer: The right configuration for grouped products is less about the technical setup and more about the customer’s buying logic. You need to structure them around a specific use case, like a “Starter Kit” or “Complete System,” not just as a random bundle. A well-configured group can increase average order value by 20-35% in 60-90 days, but only if you present it as a smarter choice, not just a cheaper one. Look, you are not asking how to click buttons in Shopify or WooCommerce. You are asking how to make more money from products that belong together. That is…