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One of the most awesome things about the internet is that it makes things as quatifiable as possible.You may not be able to keep track of all the people that walk in to your store but you can definitely keep track of every single visitor to your site.This is a huge advantage as this way you can figure out everything you would want to know about your customer base.Who are they?Where do they come from?What are they looking for?and any other such information.This information is very valuable to any business.All of this information is automatically recorded by your web blog.This raw data can be accessed from your web host but in my opinion it makes much more sense to choose from the variety of analytics programs that are available these days.Once you employ such a program and let it run for a bit,it will throw truckloads of numbers at you.Sift through them and watch for patterns.Here’s a checklist of statistics that you could look for :
1) Singular visitors : This will tell you how many individuals are visiting your site.Depending upon your findings you could take measures to either consolidate your stable web presence or work on fixing it.
2) Your page views : Quite obviously,the higher the number of page views,the better your chances of directing traffic.Figure out how many page views you recieve on an average in a day.Try to get other sites to link your page etc. to direct more traffic.
3) Keywords : Keywords or search terms are what bring people to you.Look for which are your most popular keywords and try to incorporate them as much as possible into your website.This will make your site very search engine friendly.
4) Bounce rate : This is a very helpful stat to look out for.See which of pages hold a visitor’s attention for less than 10 mins.Once you’ve got that,analyse why?Maybe the content is poor or the layout is confusing.Try to fix it and keep at it till your bounce rate.
These statistics can help you to really beef up your site traffic.This will help to ensure that you have a strong presence on the web which is always a good thing.
