Why Should You Spend Time With Social Search?
If you have been online for any length of time, you would understand the power of the Internet for businesses. The only thing you will need, after your website has been put up and is live, is targeted traffic. One amazing way you can leverage more traffic for your website is to tap into the power of Q &A sites or “social search” as it is sometimes known. Q & A sites have an amazing user base always looking to ask questions or answer questions. If nothing, they are a great resource for knowledge.
How then would it work for your business? A lot of ways:
Establish expertise
I will buy from you only if I trust you or at least know that you “know” what you are talking about.In that case, developing your expertise is of prime importance. There are various to do that both offline and online: email newsletters, blogs, journals, PR, etc. Easiest would be to engage in meaningful conversations, answer others’ questions on the topic you are an expert on. Askoholic has a great round-up of websites that have everything to do with Q &A. Head over there and see if you can find a Q &A site that dwells on your niche.
Bring in the traffic
Traffic can come in — through the signature link, sources links or profile links — while you engage in riveting conversations with users on Q & A sites. It is more about doing others good by providing them with value in the form of timely help, knowledge and tips and in turn they might want to check you out by clicking on the links you provide there. The traffic trickles in but the best part is that they tend to be loyal.
Genuinely help others
One of the greatest secrets of getting rich is to learn to give first and then take. Helping others by solving their problems not only increases your sense of self-worth but also makes you the “go-to” person for people to accost when they have problems in areas you are an expert in. They will thank you for the help, remember your kind gestures and finally buy from you if you sell them anything.
Have you participated in Q &A sites before? Do you have any favorites?
