Video Marketing: You Could Be Very Wrong About it
Video marketing is incredibly effective when done right; but it can work the other way around if you are doing it all wrong. The power of video marketing cannot be understated, but care must be taken before you incorporate that into your marketing strategy. Here’s what you need to pay attention to before you bet too high on your videos for conversions:
Do your visitors have a reason to watch that video?
I remember browsing through a few landing pages when there is this block of text, often two folds long, and there is this video with a man or a woman standing and saying the same thing that’s on the text. This is plain redundant. There is no reason for them to watch the video if they can read it or read the text when they can watch the video. Video must have the best message you could deliver — such that any other mode of content wouldn’t have done it.
Pay attention to video gnats
There are some irritating factors with respect to video: Whom are you targeting? Some of your users might not have broadband connections while some of them might be browsing from dial-up connections or USB dongles. If so, they would not appreciate video much because it needs a larger bandwidth.
Does your video have some solid information? Is it some person talking for hours about some product or service or it is a demo of some kind? Tutorials, demos and tours work great with videos complete with thumbnails, headlines and sub-headings thrown in at regular intervals but it might not be the best thing to do for a simple narration about the company’s future plans by the CEO.
What do you think about video marketing? Have you thought about its pitfalls or did you think video marketing is just awesome and there could be nothing wrong with it?
