I had always known that this sort of study would come to the fore; that someone out there would stand to reason that any sort of time spent on social media, Twitter Included, is a huge waste of time. The researcher, Pear Analytics, made an arresting conclusion that about 41% of the content on Twitter [...]

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If you have been in business – no matter what kind of business it is – you would have realized by now that there are no ready made answers for marketing. There is no way you could say, “I would do this, that would happen”. Most entrepreneurs however, still stick to a few ways of [...]

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