Every Business Must Be a Unique Business

USP

Too often, I see a lot of companies that have products and services that scream “Me-too” and that should be officially declared as the number one business profitability killer. Most businesses don’t have a single reason to give to their customers if asked as to why they should purchase any of the stuff these businesses [...]

How To Make an Irrestible Offer To Your Customers

carrot

More than 85% of the business advertisements, promises and elevator pitches I listen to have nothing enticing for me. I am bored by the constant influx of advertisements, emails, newspaper ads and TV ads that do advertise but not as much as I would like. I am, frankly, not impressed. You will need reasons to [...]

How To Create a Unique Selling Proposition: A Reason For Your Business Success

Unique

Chances are that the next business being put up has no Unique  Selling Proposition whatsoever – I am taking a wild, random and sweeping guess here but I am pretty confident that my guess would be more or less right. The typical mind map an entrepreneur takes is on the lines of: Want to start [...]

Marketing Tips: Stop Being Boring and Do Something Creative

bored

Are you struggling to get some business? Have your sales been floundering off late? Do you always keep wondering how and where to get your next customer from? Welcome to the world of everyday entrepreneurship. No one said it’s going to be easy. But then, the most appalling thing I noticed in many entrepreneurs is [...]