Push and Pull marketing strategies are both powerful ways in to reach customers.A Pull marketing strategy requires the customer to actively seek out your business or enterprise because they believe it will cater to their needs. This usually means that your brand has high recognition, high visibility and easy accessibility. Essentially, the customer pulls your [...]

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We are flushed with the influx of technology so much that we seem to have forgotten the power of personal, hand-written notes or even letters written persuasively to sell, persuade, pamper, remind or convince. We seem to rely on email — more than ever. Direct mailing had certain advantages: it ussed to be incredibly persuasive, [...]

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