Why Direct Mailing Principles Still Work
Posted by abdul on 18 Sep 2009 | Tagged as: Entrepreneurship
We are flushed with the influx of technology so much that we seem to have forgotten the power of personal, hand-written notes or even letters written persuasively to sell, persuade, pamper, remind or convince. We seem to rely on email — more than ever. Direct mailing had certain advantages: it ussed to be incredibly persuasive, [...]
