There is this friend of mine who is a total believer in sales. He insists on the fact that everything we say or do is a sales act and we are all selling something or the other, each day and every moment of our waking lives. Actually, I would go so far as to say [...]

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Eugene Schwartz is one the greatest copywriters in history sharing the same plank of fame as Gary halbert, John Carlton and David Ogilvy. The best thing about his teachings, however few and scattered they are, is that they are extremely simple to understand and easy to implement; It is just the implementation part where most [...]

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