Conventional marketing is “conventional” for a reason — that this has been the way things get done. However, it doesn’t mean that it is the right of doing business. Take conventional marketing practices, for instance. What do you think your first reaction as a customer would  be if a sales person shows up at your [...]

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One of the reasons why some entrepreneurs can’t make it is due to their narrow vision; a short-sighted approach to advertising, promotion and marketing. They still want to market using pamphlet distribution, newspapers and magazines ( subscription rates for both are plummeting), making expensive brochures or direct mail pieces and mail them to purchased lists( [...]

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