Social Media Marketing: Get Out If You Still Don’t Get It
Posted by abdul on 28 Jul 2009 at 6:30 pm | Tagged as: Entrepreneurship, Internett, Technology
I am a huge fan of social media and all this talk about Google being big in search and the fact that SEO is all but important is making me laugh. I am not saying that SEO isn’t important – it is. You will do well to remember that it is just one of the million things you should be doing on a daily basis.
Brian Carroll’s Post on How to Use social Media for lead generation tracks one of the case studies at Marketing Sherpa. He does a good job of distilling that information down to bare bone basics and tries to justify the use of social media as a lead development tool.
One thing does stand out from the entire conversation out there I did glean some valuable information: In spite of the fact that there is potential to “generate” leads, that isn’t what twitter, for example, or even Linked In is all about. Joseph Manna of Infusionsoft (@infusionsoft) lays it out, short and sweet that Social media was and never is about lead generation. Social media is more about creating a highly-targeted, intelligent, opinionated and informed community through one or many tools of choice a business picks.
If it generates leads, good for you; if it doesn’t generate leads, it wasn’t meant for that reason anyway.
Social media is also a time consuming and demands plenty of effort from you or your team. None of that effort would go wasted because everything you do on the Internet can be tracked, tweaked and tampered with until you get it right – which is all that matters.
I believe that Social media should be a part of every company’s marketing strategy. If you don’t agree to this, may god be with you.
If it has worked for companies like Dell, JetBlue and others, do you think it would work for your business too? What are your thoughts on this?
