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SEO or search engine optimization are essentially techniques (like the use of certain words etc.) that are designed to help put your website on the top of the list of a search result.It can be a serious deciding factor in your online presence and popularity and hence has the power to literally make or break your business.If you look around,you will find several SEO ‘experts’ who claim to have the know-how to help you get to the top of that search result.However,it is important for you as a business owner to know what SEO is all about before you decide to do,well,anything about it.Here’s a crash course in SEO that you can majorly benefit from :
1) The ‘KEYWORD’ : Whatever business you are in,whatever product or service you are trying to sell,set up a blog about that.Cover as many topics within your field in that blog.Blogs can help you to bulk up your content.Make sure that the word you want to lead to your site during a search is mentioned as many times as possible on your blog,maybe in every post.
2) Page Titles : Incorporate the key-words into your page titles and even page descriptions.Be crisp and precise.As obvious as it appears,a lot of people tend to forget to add the keyword into their page title although they use it liberally in the content.That is almost pointless.So make sure that your page title contains the keyword.ALWAYS.
3) Links,links,links : This is most annoying part of getting ‘popular’ with the search engines as it is a slow process involving lots of browsing,emailing and linking with bloggers.But if you manage to get a website that has built up a good reputation,to your content, a major hurdle is cleared.Being linked to cool websites is a great way to optimise your web presence.
These are the basics of SEO that you absolutely must be aware of.It’s a long and surprisingly labour intensive process so it would be advisable to hire a reputed SEO consultant to do the job for you.Be very careful and particular when you are hiring someone,do your homework so you won’t get taken for a ride and end up with one those dime-a-dozen SEO consultants.However,the knowing the basics will ensure that you are always in the loop.
