Without sales and business development systems, your business can’t exist. There is no business on this planet that doesn’t need to work on these systems. Surprisingly, some entrepreneurs are too busy working in their businesses rather than develop more sales leads and develop their business. They just stall the moment their plate fills up. A key to overcome this problem is to develop channels and systems such that you (or anyone else competent and passionate enough) could make the system work.
You can bring in sales leads in a variety of ways, each of which could be called as a channel. One example of an admirable channel that can work automatically is the Internet. Large companies often have a sales force that does all the lead development work for these companies and that’s another channel. These companies also run campaigns on mass media – like TV and newspapers – which could just be another channel (if they could determine a way to put their finger on what goes out and what comes in).
Entrepreneurs, for the most part while working on their businesses, must focus on developing as many profitable channels as possible and develop systems such sales and lead development work runs with minimal intervention.
Developing channels brings in sales from many quarters thereby allowing you to be over-dependent on any one channel.
Channel development allows your business to breathe.
Do you have a business running right now? Have you developed quantifiable and profitable channels for your sales development? What do you think some of the best channels for lead development are?
