Powering Your Business Through Customer Reviews & Testimonials
When was the time you sold something to a customer because that customer insisted on buying from you since she had heard enough about you from someone else? E-commerce now swears on the power on UGC ( user-generated content) and almos every customer looking to buy something online or offline shows the tendency to scout for information.I am wiling to bet that you will gladly accept an independent voice of a customer, before buying anything I have to sell, than all that salesy content on my product site.
Make Your Customers Talk
Business tools like Ratepoint, allow you to take surveys and deploy other means or mechanisms to make your customes “rate” and “review” your products or services. Tools like ratepoint then would make for a very powerful aide in your quest to allow your customers to mark the popularity of your product and verify the authenticity of your claims. I use Ratepoint for my own business. Take a look at some of our customer reviews on Hostcats.
Have Testimonials on Website
Many small business owners forget these basics. Talk to your old customers and bring in their voice — add voice or video along with text” — as testimonials on your website. By doing so, you are letting your potential customers know that you are very confident about your product offering and you have your customers raving and proud that they ever purchased your product. This justifcation, coming from a paying customer, is the strongest weapon in your arsenal.
Do you have a forum or Group yet?
By opening a forum or a group centered around your business or product is an incredible way to generate an element of trust. Business happens when there is trust. By contributing self-lessly to a community, you can not only enable sales for your business but also build brands and make a network that comes to reply on your gained expertise.
Nothing powers your brand like the word of your customer. What do you think?
