Are you struggling to get some business? Have your sales been floundering off late? Do you always keep wondering how and where to get your next customer from? Welcome to the world of everyday entrepreneurship. No one said it’s going to be easy. But then, the most appalling thing I noticed in many entrepreneurs is that they just shrug their shoulders and blame it either on the product/service itself, the economy, the competition, the country and everything else. They would do anything but accept responsibility for their miserable state of affairs.

I pity them when I look at them. They tend to open for business each morning and sit like ducks waiting for customers to slip in. Once the customers slip in, they get into their hour-long pitch about why anyone should pick up their products or services. How quaint!

It’s time you realized that this I-sit-and-they-will-come approach will never work. Customers have too many choices and unless you stand out from your competition, you have no chance of cutting the cake. You have to make them come to you by using a USP – a unique selling proposition.

For instance, if I were a designer, I wouldn’t just want to tell you that I am a designer and that I know PHP, My SQL, CSS and HTML. Instead, I would constantly market myself with a USP that goes like this – here’s my portfolio and I will do it for this price. I would not only design your logo and your website. Along with this, I would like to make 5 banners of different sizes for your promotional needs. If you don’t like what you see, ask for your money back using my no-questions-asked, money-back policy.

I haven’t met a designer who gives a money-back guarantee yet. So, if you have the guts, do it and see how business comes in.

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