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I’ll bet my life time earnings on this one ” More often than not, business owners don’t know a thing about marketing, and those do and in fact believe in it, do marketing just as their competition is doing”. My point here is, if you just do what your competition is doing, would you expect to do anything remarkably different in the sense of earning profits as compared to your competition?
Testing is paramount in any marketing strategy. You ought to be a firm believer in testing your campaigns – The layouts, the plan, the headings, the content of your marketing communications, the attitude of your messages. It all goes back to MBA sessions on marketing communications but then it is certainly important that these are implemented.
Again, whatever you, just don’t ape what your competition must be doing. Bring out your new campaign. Test. See results. Working? Great. Think about the next one. Didn’t work? Back to brainstorming.
You could, however, do well to test a unique and a truly effective way your competition is using. I said ‘test’. Not ‘Copy’. See if it works for you and then bring it on. This shouldn’t stop you from experimenting on your own anyway. Think of crazy ways to bring out the message about the availability of your products and services. If you couldn’t subscribe to the importance of marketing as your primary tool in your business growing arsenal, thing about it this way,
You have a ship made of pure platinum ( Obviously priceless!) that is set sail on the pacific. How in the world do you expect people to know that it even existed, if you didn’t bother to tell them, just because you thought there wasn’t any need since it is precious anyway.
Think about it.
