Make The Most Of The Holiday Season To Increase Your Profitability
Posted by abdul on 16 Nov 2009 at 6:00 pm | Tagged as:
The holiday season tends to be a particularly interesting time for businesses. You can either make incredible profits or you can face the slowest time of the year. The holiday season can be milked for all it’s worth if you grasp one simple fact. Change your marketing strategy. You need a special marketing strategy to make the most of this time. You have to be connected to your customers at a new level. You have to tap into their mood and give them what they want and this will ensure that you stay in their minds all through the season and well into the New Year. Here are a few ideas you can incorporate into your new marketing strategy for the holiday season.
1) Promotions and incentives : Irrespective of what kind of a business your run or which industry you are a part of, there is definitely some kind of interesting promotion, discount etc. which is, of course, season appropriate, that you can put together for your customers. You do not need to be extravagant when you are doing this. Simple things like giving out free cards, sweets etc. to everyone who visits your store/office can create a favorable impression in the customer’s mind.
2) Touch up your website: I keep stressing on the importance of being net savvy for the success of your business. Try to touch up your website by adding new, season appropriate graphics etc. and add that human touch to your website. This makes online shopping or browsing a much more personal experience for the customer.
3) Unify your sales strategy with holiday themes: Try as far as possible to unify your sales strategy with maybe one or more holiday themes. You could highlight one product everyday till the holiday. This shows your product range diversity to the consumer and adds some interest and movement to your sales.
4) E-mail: This is the easiest way to reach out to everybody in your network and customer database. Email them wishing them for the holidays and thanking them for their support and association with you.However, be sure that you do not overdo it and jam their inboxes as that creates a terrible impression. A single, good email is far more effective than several average ones.
5) Customer support: Ensure that your customer support system is absolutely flawless.Analyse it well ahead of the season and take the time out to fix any glitches or discrepancies that you might come across. This will help to increase customer trust.
Utilize these tips and also try and come up with your own ideas for how to really benefit from this season. The only thing you have to keep in mind when you do this is to ensure that you do not overdo any aspect of it. This can be an absolute buzz kill and will be damaging to your business. Keep it simple and watch your new marketing strategy succeed.
