It is actually a very MBA thing to think about. Look at it this way, if you are already in business, you will be able to grasp what I am talking about. Whatever it is that you run, you shouldn’t be running it for money. I am not saying that you should philander your profits away, but all I am saying is that money should not be the focal point in your business at least with regards to the way you operate it.

If you had only thought about money, you would not want to establish any kind of relationship with your customers ( A mistake most businesses already do!). You will not care to go that extra mile for them. You would want to worry about them the moment they leave or enter your store ( Online or off line!). You care not to wish them on days important to them. You don’t give a damn at all, do you? For all that you care, you got your cash. Now, clutch it and run like hell. Does it really sound professional to you?

Money has a tendency to go where the customer wants to go. If the customer has to come to you, she has to have a reason. If you don’t have a reason apart from the product or service ( even if it is the only one of its kind in the world!), the customer can think of a million ways why she ought not to come to you. Why so? Follow the basics buddy, they buy with emotion, not logic. You simply haven’t made her smile when she walked to buy from you.

You never went out of the way, In fact you acted as if she was a nuisance to you. You were discourteous, brusque and almost alien. You did not treat her with respect. So you simply lost her to your neighbor hood store who had an inferior product/service but unlike you, went out his way to solicit her attention and in due course stir up her emotions. Bingo !

You lost yourself a few customers just because you thought you were the smarty here. Guess who is smart now?

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