If you don’t have a reason, client’s won’t come to you
You heard that right. Unlike those good old days when Ford used to make those black jalopies and no one ever needed to push anything, the industry has spawned in a way that customer will ultimately decided if your product/service should stay on the shelf or get dusted in the store rooms.
Ditto for services. The point is simply differentiate or die. Even before you decide which business you would want to set up, you will have to approach this issue with a USP ( Unique Selling Proposition ) Mindset. You will have to think about all the following questions listed below. If you cannot answer any one of those, you don’t even have a business plan going for you, let alone an actual business.
You answer these questions right now, even before you think of anything else. Because it doesn’t make any sense if you came up with a lame business idea that everyone and their everyone is already doing. You got to have something about you that isn’t there with anyone else. The way it goes is that the moment your competition apes you, you ought to have something else up on your sleeve. That’s called being on top of what you do and it takes all the smartness you can possibly claim to have.
Hence, as long as you don’t have a reason as to why they need to buy from you, customers would rather buy from anywhere else.
