How To Please Your Customers
Posted by Abdul Vasi on 01 Dec 2009 at 6:00 pm | Tagged as:
One of the biggest assets a business can have is loyal customer base.A business can hope to develop and maintain one only through years of a careful,well nurtured relationship.As an entrepreneur you have the painful task of being social,friendly and diplomatic while at the same time ensuring that you make a sale. Luckily it is not very hard to win over the trust of consumers once they buy the product. You can incorporate small things into the customer interface aspects of your business and this will help greatly in pleasing the customers and thus ensuring loyalty.
1) The telephone : Train your staff at customer care to always answer the phone with a smile on their faces.Experts have carried out studies that prove that a smile can be ‘felt’ across the telephone.Ensure that your customer care staff is always smiling and cheerful as this will translate into happy,satisfied customers and not disgruntled ones.
2) People’s person : Here your skill as a good judge of human nature will get tested.Try to hire ‘people’s people’ for any jobs related to customer care and interface.Such people enjoy helping and listening to people.Also customers perfer a happier,more relaxed experience when they contact your customer care and people who love people will ensure that is so.
3) Clarity of speech : Ensure that you hire people who can speak slowly,clearly and intelligiblely on the phone or even in person.A customer service representative who is irritated or who mumbles or even someone who has a strong vernacular accent can be very annoying for customers to deal with.
4) Train the CSR employees : Make sure that you thoroughly train all your customer service represntatives well and ensure that they are fully aware of your business,your product and your terms and policies and can hence any question that the consumer might pose them.
These are very easy ways to make your customer feel valuable and wanted. A loyal customer base is a valuable asset as it translates into several benefits for your business.A strong customer base is the best method to garner word of mouth publicity.A strong customer base means a permanent sale in that area.These benefits increase your profitability by a large percentage.Buffing up your customer service needs almost no investment and yields fabulous results in a very short space of time.I think it’s every entrepreneur’s best interest to employ these simple tips to please your consumer.
