We all tend to believe that we need to do more to get more. Business people all over the world think that if they put in more, they would get more. It is not always so. Sometimes, less is more. See how:

• Say less, do more: One of the most common mistakes sales people do is to talk too much, before and after the sale. All of that talk is not required there are many examples or cases wherein the sale was busted because of the fact that the person selling happened to say something stupid to jeopardize that sale.
• Little things matter: Do you send out casual, friendly and interesting communication out to your customers? Do you surprise your customers? Do you feel good by doing something by going that extra mile sometimes? Oh yeah, you are too busy for that, are you? Nothing is more important than this point here — do little things for your customers and see how loyal they become. Surprise them sometimes and see how word-of-mouth spreads.
• Spend less, earn more: Business is not rocket science, it is just pragmatic commonsense applied. Don’t go overboard and spend on things you don’t have control on. If you can’t put your  finger on how you are going to get a return on your business investments, you don’t go spending on that. Cut your expenses down to the bone and focus on sales and marketing to keep cash-flow alive and kicking.

Less is more, isn’t it? What do you have to say?

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