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Sometimes,no wait,often,the best things are the most obvious things and ironically the most ignored ones.Honestly,I feel that this holds true for pretty much every single aspect of our lives and business is no exception.It often amazes me when I see entrepreneurs shell out huge sums of money to private marketing firms,spend a considerable amount of their time and effort into conceptualizing marketing strategies and ignore the most basic rules for effective marketing.However,while I’m not saying that concentrated marketing is pointless,on the contrary it is quite a necessity,It certainly seems foolish if pursued while ignoring the simple marketing tactics.You can ensure effective marketing by simply following the core basics of marketing.Here’s how you can achieve that :
1) Be Unique : You have to make an effort to stand out from your contemporaries and your competition.Even a simple policy like sending greetings to your clients and customers on odd holidays like the Chinese New Yr etc. can make sure that you remain etched in people’s memories.It’s always easy to remember the odd one out.However,take care to not cross the line between unique and bizarre.
2) Innovative titles : It’s your business and your rules.You do not need to stick with existing terminology etc just because that’s the norm.Create an innovative title for yourself to print on your business cards etc.It will generate an interest in your business and also ensure that you are not forgotten easily.
3) Be in the public eye : Visibility is the key to marketing.Try writing for trade journals that deal with your industry,have tie-ups with schools and colleges and in general try and reach out to the general public in as many such ways as you possibly.This will help in making your name a household term and guarantee visibility in the public domain.
4) Effective branding : Your name and your logo are your only identity in the consumers mind.Make sure that your name is catchy,yet classic and always relates directly to what you and your business stand for.Try staying away from complicated metaphors.Also make sure that your logo is clear and simple.
Make sure that you never ignore these aspects in your marketing plan.You can always build upon them,infact you MUST,but remember that fancy marketing stategies will never work on a weak foundation.Strengthen yours and watch your productivity soar due to you super effective marketing!
