How To Dazzle Your Prospects For Better Sales
Posted by Abdul Vasi on 06 Sep 2010 at 10:54 am | Tagged as: Entrepreneurship
All too often, most entrepreneurs fail to make a favourable impression when they are out pitching their products and services to prospects each day. Meeting new prospects is an effort and it shouldn’t go wasted. How then should a small business owner leave an indelible impression in the minds of prospects? How should an entrepreneur pitch their business to customers so as to convert easily and effectively? Here are some tips:
Don’t read; don’t make them read; just speak
“Brochure marketing” is a bane of the modern day sales process and I feel that things would have been better without flyers and brochures. I feel strongly against that because these print collateral makes a small business owner or a sales person lazy, at best. Don’t bother with presentations, brochures and flyers because they aren’t as effective as your personal talk with the client. Go out there and talk; you can then trust your efforts to work for you.
Take notes; in any way you feel comfortable
To this day, I still carry a small note pad with me and this serves me on the double — helps me to jot down ideas and it helps me to take notes when in talk with a prospective client. By taking notes, you show the customer that you are serious about doing business, that you care about what the customer has to say and finally, that you intend to remember every important detail that you and your prospect would have discussed.
Demonstrate, don’t tell
Rattling out statistics, speaking your mind out or even a passionate discourse about your products won’t help as much as demonstration would. Take an opportunity to demonstrate everything you intend to communicate — show them how your products work or how they benefit your customer; demonstrate how your services help solve your customers’ problems. Even the most intangible goods and services do have a way to be demonstrated. Don’t give up just yet.
Deliver passion
While you sit there speaking your heart out about your business, products and services, bring out the best of you. Talk with a passion and deliver with a confidence that can be hard to resist. Confidence is cold, it rubs off on people around you. If you aren’t passionate about what you sell, don’t sell.
Have you learnt a way to dazzle your customers the first time you meet them? Would you like to share a point or two?
