It is easy to get lost in the vast desert the Internet is; in fact, no amount of help can bail you out of the information overload. Earlier, information was hard to find; now it’s availability is more than required. What happens when you are hit with information from all sides?

Confusion. Chaos. Choking.

That’s why it’s important to think “strategy” and ‘tactics”. The MBAs would have glossed and fantasized about it but little do they use it in their lives. Well, they settled for nice jobs which don’t require them to think. But entrepreneurs have to think; they don’t have a choice.

Strategy is like knowing what you want out of a war. Tactics are more like the little things you do in line with what you want (strategy) to win that war.

For most business — unless you are too rich, too naïve or too stupid – the strategy is to profit. Tactics? Pick the best ones that work and just keep doing that until it works. Why should this be so difficult to understand? Don’t forget to leverage technology in between and this solves the “work smart, not hard” part of the equation.

No one said it’s easy. It takes years of slogging in this direction to win that profit war. It might seem like it would take forever, it might. But that’s all  there is to it. There is where most entrepreneurs give up; they don’t stay the course. They don’t persist and they lack faith.

You are now in business, my friend. There was no rocket science here, was there?

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