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Do you remember how thrilled you used to be when you got a gift from your parents or your friendly relatives when you were least expecting it? Funny though it might sound, humans never let go of that little bit of emotion that is felt then. It is called surprise and it never fails to make someone happy.
Now that you know this, did you ever use this bit of information to rake in more sales? Do you know that it can single-handedly create a lot of hype or buzz around your business and word-of-mouth avalanche could be possible just by engaging in this simple act?
How do you do this? All you have to do is to surprise your customers. Give them freebies or anything at all when they are least expecting it. You have to make sure they are really caught unaware and that they feel good. Little things often make people feel good and you should be able to leverage this fact and make good use of it.
It is usually not those big promos and huge full-paper ads that bring in more sales. It is the act of connecting to the customer on a much more human level is something very few businesses remember to do in the hot flurry of activity that seems to engage the modern entrepreneur.
