Does your business need a blog ?
Posted by abdul on 29 Oct 2009 at 11:14 am | Tagged as:
Art blog, photo blog, video blog, MP3 blog, micro blog etc.The list could go on. Never before has a phenomena caught up so quickly and become a part of our everyday lives,even vocabulary,so fast! There are blogs on nearly every topic imaginable and people are just blogging away. But could this help your business? Does your business need a blog? The answer is a Yes with a capital Y.
Kathleen Goodwin, CEO of iMakeNews, says business blogs “can offer organizations a platform where information, data, and opinion can be shared and traded among employees, customers, partners, and prospects in a way previously impossible: a two-way, open exchange”
Instead of filling up prospective client’s inboxes with emails that are often never responded to, a blog gives you the fabulous option to build something that is infact, very close to a real community. People can post, comment and just generally participate, making your blog a very dynamic environment. People now have gotten immune to marketing messages which have begun to sound repetitive and boring. You simply have to ‘blog’ about whatever product or service your business offers and this will instantly label your company has reliable, authentic and aware. Your blog will attract and develop a regular audience if what you offer is worth it. This ends up resulting in subtle yet effective marketing.
Your blog should make it easy, almost fool- proof, to add and update content. This ensures that there is always something new and interesting to read.Also, it is very important to build an environment conducive to trust and faith as your potential clients and the whole world in general get to know you and your business only through your blog. So ensure that your blog always fulfills the above criteria and you’ve got yourself an effective business blog.
If you are a small business owner, a blog is an easy, inexpensive way to make your presence in the virtual world. You save money that would otherwise have been used to hire a designer/developer and you needn’t bother yourself with coding etc. just yet.
A blog is a subtle, persuasive tool that can be used to convince and win over people over time. It has the directness of a conversation and this makes it a very effective and fail-proof method of literally reaching out to the masses. If you don’t already have one, go get yourself a blog!
