Let’s admit it: podcasting isn’t new at all, but using it in new ways will always be, well, new and unique. We website owners and blogger folks on the Internet always assume that the text is de facto information dispensing method; but you do know that it isn’t. There are ways you can dress up your website or blog with little things that could mean so much for your readers. Did you consider podcasting, ever? Here’s a great video I found on marketingprofs.com that talks about this very issue.

Here are reasons why you should consider podcasting:

1. Gives a voice to your business: Think about it, when was the last time you purchased something out of the blue from someone or some brand you barely heard of unless we are talking about purchasing some commodity?  A voice renders a lot of confidence to customers and that is precisely the reason why you should create podcasts of your featured articles or posts on your website. It is also pretty easy to do so. Head over to odiogo.com which can automatically convert all your text into high-quality audio podcasts which can be used anywhere and anytime. From the site itself, this is what is proclaimed on their website: “Odiogo’s media-shifting technology expands the reach of your content: It transforms news sites and blog posts into high fidelity, near human quality audio files ready to download and play anywhere, anytime, on any device.” It’s free to sign-up so you can get started right away.
2. Captures audience who hates reading but wouldn’t mind listening: There are a lot of lazy people in this world and that includes people online looking for information. Why not make information available to them in manner using which they could absorb information passively? Audio podcasts will allow you to do that. Don’t let these readers go away just because they feel lazy to read, bite their ears instead.
3. Invoke Trust: When you lend a voice to your website or blog, it is the one of the forms available to get closer to your audience. They can at least hear you and that invokes trust, which is big when it comes to getting what you want from them. Trust is the cornerstone to establish rapport, which if you have noticed, is the only way to acquire and retain your customers for life.

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