Do You Make Noise About Your Business?
Posted by abdul on 19 Aug 2009 at 10:00 am | Tagged as: Entrepreneurship
For introverts and for those who don’t like to market, marketing is tough. For any business that struggles on the marketing side, business will be tough. One of the first skills an entrepreneurs have to learn is to ensure that they make as much noise as possible to bring about sales. But how do you make all that noise? How do you create buzz? You can try these tips:
- Contests: One of the best ways to make some noise and raise your hand over the crowd is to start a contest with a rather cool gift for the contest winners. Once you announce the contest, use your blog and all other social media network associations you made for your business and drum up the tempo. Build excitement and buzz around your business or product offerings and keep the contest on for a limited time. End it with a splash by giving away the grand prize.
- Crazy give-aways: Ever thought of giving away gifts, hard cash or anything that might excite your potential customers? I heard of businesses giving away their products or services for free by picking up a random customer through their customer service logs or for someone off their mailing list. You could pick random customers and surprise them; gift them on their birthdays and anniversaries; do something crazy and out of the ordinary. Surprise is a nice way to have your people remember you.
- Sponsorships: Why not sponsor a charity based event or help an NGO raise funds? Sponsor anything that you thing makes sense for you or your business and see your business become the talk of the town. You don’t always have to sponsor some soap or game show on TV. You could sponsor some college events, community fests or whatever fancies you.
No one does business with the quite and the demure. If you want people to buy from you, make noise. Get heard. What do you think? Do you make noise? Do you think introverts can make for good marketers?
