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Cold-calling could be a nightmare for small business owners or active sales people. It needn’t be if done right. Cold- calling is all about attitude and doing the right thing at the right time with just the kind of spirit required could bring in an avalanche of sales. Here are the tips for cold-calling:
- Throw away brochures: Don’t send your brochure or visit your prospect and then make him read the brochure. The purpose of the visit is lost. No pamphlet or brochure could match it to your sheer presence and your ability to convice your prospect to buy your products and services.
- Initiate and recommend: Don’t leave your prospect thinking — whenever you can, initiate ideas, suggestions and even meeting dates and time. For instance, don’t ask if you could meet your prospect sometime during this week. You could instead ask “Could I catch up with you on wednesday at 11.00 a.m?
- Persistence is the name of the game: Many a sale has been lost just because you didn’t stick to it long enough. Persist. Don’t let go. Understand that prospects won’t buy until they are ready to buy. All you got to do until then is to nurture the relationship and keep it going until and beyond that sale is made.
Do you find success in cold-calling? Could you share a couple of tips to add to the ones made above?
