Business Style:Timid Business is Poor Business
What is your business style like? Do you go charging for your customers or do you sit waiting for them to waltz by? Do you make bold statements shaking the very fabric of your industry or do ou prefer to follow the norm and see to it that you don’t irk anyone at all?
Most business make timid products and services; they make boring statements in advertisements which you won’t even notice even if it that poster lands flat on your face.
Business needs guts to be successful. Normal businesses are poor business. Not-so-spectacular businesses have almost nothing in their bank balances. No one is making money off their business which have their names on it and have never pissed comptetitors, vendors or customers off.
Do you have a money-back guarantee? Can you make outrageous statements in your marketing messages and still justify those crazy statements? When was the last time you shook the Industry? Were you ever on the business pages of a newspaper or an online news magazine because of the crazy things your business seems to be doing?
Think Virgin Group: Sir Richard Branson isn’t normal by any standard. He is a dare devil and does crazy things. He coomes dressed up all fancy or he picks up an awful fight with the law — he flies Virgin Atlantic on the economy class sometimes and does things most CEOs think is down-right despicable. Well, Sir Richard Branson is certainly laughing to the bank while most other entrepreneurs are busy closing shop and winding up businesses.
Are you Timid? Do you run a weak business?
