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It’s all about numbers; nothing ever happens with one and two. Think of sales for a second: when was the last time you heard of sales people who could meet two clients and sell whatever it was that they were selling to even one of them (unless they were selling oxygen in space?)
Sales people, entrepreneurs, and every one else who ever had to sell anything to make money, directly or indirectly, know that they should have numbers on their side. It’s like this – you go out and meet X number of people and X-Y would actually buy from you. If your X isn’t high enough, there wouldn’t be a respectable X-Y. Simple, isn’t it?
Most things in business are than simple, but we expect complicated solutions to everything. Whether you are in business selling ball bearings or any service whatsoever, the only question you have to ask yourself is this: “How many people have you advertised/promoted/spoke about/pitched directly to?
The whole essence of business is just that: How many people know about your product/service and how many actually buy? Now, all I think we as entrepreneurs have to do is to figure out how exactly to make this happen with the least out-flow of cash, least expenses with maximum results.
Solve this easy and smart. You got yourself a roaring business that you can live to pass it to your grandchildren (If you want to, that is).
