I seem to collect business cards – more so for my irrevocable networking activities and not because those cards are pretty. There is one thing that stands out in almost all the cards I present seem to have collected and I would dare to wager that most of you reading this now would have the same thing on your cards – a name, a fancy title and you company name along with contact details.
If you are handing out your business card with the intention of getting some business out of it or at least a curiosity call, a business card like the one mentioned above will not cut it. At the best, it would sit on your prospects’ rolodex.
A business card should be striking and out of the world. It should talk about at least one reason as to why anyone must be bothered to call you back. Why should anyone care? What problem do you solve? Where is the value? What’s in it for your prospects?
On top of answering all those points in that little space that your business card provides, there are entrepreneurs who have their business cards designed such that the cards remain memorable forever. See the links below for some inspiration:
Now here are sine ego busters for thought on the subject of business cards then:
- No one gives a damn if you are the deck boy or the CEO – just state how your business benefits anyone who comes in touch with you: get that elevator pitch in print.
- Don’t do it like everyone else is doing it – you’d rather not have a business card than have another pack of vanilla white, boring plain and cheap stock visiting cards.
Do you have any thoughts on visiting or business cards? What design did you get for your cards? Is there away you can show me your designs for everyone’s benefit here?