If you exame the majoirty of the e-biz websites online, the majoirty are affiliate marketing which is I believe is an outdated cocnept. In 1995 when the Internet was made available on a global scale, the “average” marketer could get buy selling everyone elses’s products.

However the SEOs (MOTHER GOOGLE, YAHOO, BING et al), are much more sophisticated in their algorithems NOW then when the internet was hatched in 1995. Yet you still see websites selling everything from VAIGRA to I-PODS on the same site.
If the SEOS can not figure out what your website is about, how do you think your would-be potential customer as well.

Secondly, for affiliate marketing to be really effective, the website owner should/must own the product/s and/or service that he/she is promoting. Why-because it give you more credence and credibility because you own the product/and or service and can intillegently inform you sign-ups potential customers of the benefit of the profuct and or service you are promoting. But….irresepctive of the product and or service you are promoting, you need to make sure the product/service offers true value to your customers. And would you buy it if you were not promoting the business?

Sadly…many do not even onw the products they are promoting, nore would they purchase themselve even in if they were not in the business. How can you promote a product and or service that you would not buy yourself? Think about it!

Best-

Wayne