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Have you tried to wave the magic wand and bring in loads of traffic using Article marketing yet? Do you know what it takes to get there? Why not try to do it using a no-brainer, school boy approach and see what happens?
Here is exactly how you must get around to do article marketing:
- Get to this free keyword tool on Google’s Adword Center and type in the keywords relevant to the niche you want to write on. For instance, if you are in the dating niche and you want to focus on a sub-niche like dating for those who are already divorced or “dating in Mid-life”, type these keywords in and see what kind of results come out. You will be surprised to see the results with these kinds of keywords in, but you wouldn’t see much information being passed around. That’s your niche, then.
- Yeah, what were you thinking? There are no secrets; it’s just blood and sweat. Now that you know which niche to operate in, you fire up your word document and start writing away to glory. Pay attention to the keyword density: you must write for humans and not for search engines, but you must sprinkle your article with enough incidence of keywords such that it gets found nevertheless. It’s a balancing act you must master. The first part of your title must have your primary keyword and this should be followed by a short opening paragraph with another incidence of the primary keyword. After this, it’s your baby.
- Article distribution sites like isnare.com and ezinearticles.com provide a little resource box which shows up at the end of each article. Use that to your advantage. In fact, it could single handedly boost your conversions and click-through rates. Think of it as your hard-working, in-the-trenches sales man. I see a lot of resource boxes in third person like “Jones is a web consultant and a designer specializing in….” Instead, write in an enticing manner which leads someone to do something, invokes action or stimulates desire.
For instance, “Would you like to grab a free report that shares 8 shocking secrets your financial agent hides from you? Look no further and grab it while it is still free” is far more powerful and stimulates desire than writing “John is a reputed financial expert, especially in mortgages and loans. He also publishes on hecanpublishtoo.com. Pick his free report on Mortgage secrets now”. You get the drift, don’t you?
- It isn’t enough to write 5 or 10 articles and expect traffic windfalls. Remember the Pareto’s principle – the 80/20 principle. 80% of your traffic is likely to come from 20% of your articles. So keep writing and you will be enthralled to see some sales happening quickly enough.
Conclusion
No matter what “gurus” would like to say, never submit the same article to more than one directory. Rewrite each article to reflect uniqueness and originality. Include a stimulating copy in the resource box and make the article an interesting read. You article marketing then will work like a 24/7 sales machine — well-oiled and efficient – to get you traffic like never before.
