3 Rocking Analytics Tools For Your Business
Posted by Abdul Vasi on 09 Sep 2010 at 10:24 am | Tagged as:
Website design is important; website appeal is important; content is king; traffic is everything. I believe in all of that and there are no second thoughts about it. However, what’s the point in getting all that traffic and not knowing anything about the collective behavior of this traffic? Is this traffic targeted enough? Do they subscribe to my newsletter? Do they answer polls?
Further, what sections of my website are they most interested in? What are their browsing patterns? Where do they come from? Data like this can help me make better decisions about how I need to optimize my site for best results and super profitability. For this purpose, I need what is called as Web Analytics tools. Let’s take a look at some of the free ones:
It’s Google and isn’t that reason enough to look at it? I know I am biased here but there is no reason why I shouldn’t be. It has everything a paid service would claim to have and it’s free. However, how effective it will be depends on how big your business is and what your specific requirements are. Google Analytics can’t do “everything” for you but can most things pretty impressively. Pick your code up, embed it on your site and you have everything going for you. Pretty nifty, if you ask me.
The first time I heard about it was when I discussed analytics with my Internet Consulting expert Ashwin, owner of fetchprofits.com — a web-consulting firm. He swore by it and one look at the application and I have to admit that the data it spews out is insightful, to say the least. Crazy egg provides you the ability to actually see heat maps for every page ( my favourite) and on top of that, it has everything an analytics package should have. You can track your visitors, analyze traffic, generate heatmaps and overlays to give you a better idea of where your readers spend most of their time on your website.
The name is truly web 2.0 ish, isn’t it? Well, but don’t let the fact that it’s free and it’s very web 2.0 delude you to think that it isn’t good enough. The fact is that it’s as complete as a free analytics package can get. If you have a small business or a blog(s), this is by far the next best thing after Google Analytics (Yes, I swear by it). You may use the real-time visitor tracking and traffic analysis for better use for your business or blog.
What other free analytics software have you come across? Do you use web analytics for your website(s)?
