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You are a consumer and you have some favorite brands pertaining to a varied class of products and services, don’t you? I am sure you do. Now, the reason why they are your favorites has something to do with the way a couple of things about that brand like color, product/service attributes, consistency in delighting you and a lot more that make you think about this particular brand every time the talk is out.

However, branding and strategy are terms that are locked out in MBA text books or are for fortune 500 companies only? Have you been thinking that branding is only for companies with so much cash that they can dabble with cash all day?

Not happening.

A Brand is nothing but a promise. A promise that is kept up again and again with frills included like some color, logo, tag line or something else that differentiates it, adorns it, reflects the company’s mission/vision and contributes to brand recall. The part is that it doesn’t take the kind of money that you think it does.

It is all about consistency, repetition and aesthetic appeal. Playing with the human senses. No matter what business you are in, good branding strategy is to stretch your business out for the best possible quality assurance that you could possibly provide and LIVE UP TO IT. Once you do this all that is left to do is to associate this product/service with an aesthetically appealing, relevant and simple logo and incorporate the same style onto all your marketing collateral.

Do it again and again, so much that people recognize your logo, or just the color or the name. It did not take money, did it? It took some forward thinking, hard work and marketing suave.

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